Humz
We have expressions at Egypt are called “هم يا جمل - hum ya gaml” or “هم يم - hum yum”
these expressions we used to use while eating or if we’re eating something so delicious, so we extract the name from these expressions + the client’s request.
01 Challenge
Creating brand identity and visual identity for a burger restaurant located in Egypt.
The client's request is to create a brand name on the condition that the name be a reflection of the food's brilliant quality and how the burger is so yummy.
02 Concept
Every bite is very beyond yummy!
03 Tagline
Just bite it!