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Brandastik
Wide Eye

Learn how to think wider, how to think branding through 12 practical hours in an insentive workshop about brand strategy and beyond!

Your Journey in the Workshop (in detail)​

You'll learn in 4 days/ 12 hours:

- What’s the meaning of brand?

- The bold difference between branding and marketing

- What’s the meaning of branding?

- What's the true purpose of branding?

- Forgotten facts about branding

- What’s on the mind of your audience?

- Flipping techniques

- Why are people purchasing? The 6 drives.

- IAM/POV

- Verbal exercise

- Smile/scratch game

- Personality and Voice

- Brand Story

- Visual direction

- Value proposition/positioning strategy

- Benefits and features competition

- Discovery session

- User profiles

- Touchpoints

- The AI role in my brand strategy

- Uncovering Real Brand Strategies

- Authenticity scorecard

Discover more about the trainer.

5/5

Arwa Essam

Brand Strategist

11 years of experience

FAQ

The workshop will run for a total of 12 hours/3 days, with each session lasting approximately 3-4 h.

The workshop is designed for Mid-level Marketers/Copywriters/Designers who are passionate about branding, including business owners, and aspiring brand strategists.

 

No prior experience in branding is required. This workshop is suitable for both beginners and professionals looking to enhance their branding mindset and performance.

The workshop will cover key areas such as forgotten facts about branding, flipping techniques, journey in the customer’s mind, positioning strategy, naming secrets techniques, verbal branding, and personality and voice of the brand.

It is recommended to bring a notebook and pen for note-taking, and if possible, any brand-related projects you are currently working on for practical discussions.

Yes, participants will receive a digital certificate of completion, which can be added to your professional portfolio.

Minted Reviews

5/5

Workshop Price

6000 EGP

4500 EGP

4 Days / 12 Hours

Your payment covers the 4-day intensive branding workshop, an official certificate, and lifetime membership in our exclusive community for ongoing networking and growth.

The Branding Workshop will be held offline at the new branch of Ebda3 Espaces, located in Al-Dokki, across from DeFacto and above CIB Bank.

  • Dates: October 24th, 25th, and 26th.
  • Hours:
    • Thursday, 24th: 6:00 PM - 9:00 PM
    • Friday, 25th: 3:00 PM - 7:00 PM
    • Saturday, 26th: 3:00 PM - 6:00 PM

This immersive workshop will focus on key branding concepts over three days.

October 24, 2024

27 محى الدين ابو العز, Mossadak, Giza Governorate

Location of the workshop

Ebda3 Espaces

1st. day: Thursday, 2/1/2025

From 6:00 PM - 9:00 PM (Cairo Time)

2nd. day: Saturday, 4/1/2025

From 6:00 PM - 9:00 PM (Cairo Time)

3rd. day: Tuesday, 7/1/2025

From 6:00 PM - 9:00 PM (Cairo Time)

4th. day: Friday, 10/1/2025

From 6:00 PM - 9:00 PM (Cairo Time)

Join the workshop

We would love to join the journey with us.
Transfer fees throughout Vodafone Cash: 01096504052 or Instapay: arwaessam77

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