Skip links

Brandastik
Wide Eye

Learn how to think wider, how to think branding through 16 practical hours in an insentive workshop about brand strategy and beyond!

Your online Journey in the Workshop (in detail)

You'll learn in 4 days/ 16 hours:

- What’s the meaning of brand?

- The bold difference between branding and marketing

- What’s the meaning of branding?

- What's the true purpose of branding?

- Forgotten facts about branding

- What’s on the mind of your audience?

- Why are people purchasing? The 6 drives.

- Flipping techniques

- Brand core

- IAM/POV

- Verbal exercise

- Smile/scratch game

- Personality and Voice

- Brand Story

- Visual direction

- Value proposition/positioning strategy

- Benefits and features competition

- Discovery session

- User profiles

- Touchpoints

- The AI role in my brand strategy

- Uncovering Real Brand Strategies

- Authenticity scorecard

Discover more about the trainer.

5/5

Arwa Essam

Brand Strategist

11 years of experience

1st. day: WEdnesday, 25/6/2025

From 6:00 PM - 9:00 PM (Cairo Time)

2nd. day: Friday, 27/6/2025

From 6:00 PM - 9:00 PM (Cairo Time)

3rd. day: monday, 30/6/2025

From 6:00 PM - 9:00 PM (Cairo Time)

4th. day: thursday, 3/7/2025

From 6:00 PM - 9:00 PM (Cairo Time)

FAQ

The workshop will run for a total of 16 hours/4days, with each session lasting approximately 3-4 h.

The workshop is designed for Mid-level Marketers/Copywriters/Designers who are passionate about branding, including business owners, and aspiring brand strategists.

 

No prior experience in branding is required. This workshop is suitable for both beginners and professionals looking to enhance their branding mindset and performance.

The workshop will cover key areas such as forgotten facts about branding, flipping techniques, journey in the customer’s mind, positioning strategy, naming secrets techniques, verbal branding, and personality and voice of the brand.

It is recommended to bring a notebook and pen for note-taking, and if possible, any brand-related projects you are currently working on for practical discussions.

Yes, participants will receive a certificate of completion, which can be added to your professional portfolio.

What they say about the workshop

Minted Feedback

Mintrs
are talking.

MntBlu reviews

5/5

The Branding Workshop will be held offline at the new branch of Ebda3 Espaces, located in Al-Dokki, across from DeFacto and above CIB Bank.

  • Dates: April 25th, 27th, 30th and May 3th, 6th.
  • Hours:
    • Friday, 25th: 6:00 PM - 10:00 PM
    • Sunday, 27th: 6:00 PM - 10:00 PM
    • Wednesday, 30th: 6:00 PM - 10:00 PM
    • Saturday, 3th: 6:00 PM - 10:00 PM
    • Tuesday, 6th: 6:00 PM - 10:00 PM

This immersive workshop will focus on key branding concepts over three days.

April 25, 2025

27 محى الدين ابو العز, Mossadak, Giza Governorate

Location of the workshop

Ebda3 Espaces

Workshop Price

6000 EGP

4500 EGP

4 Days / 16 Hours

Your payment covers the 4-day intensive branding workshop, an official certificate, and lifetime membership in our exclusive community for ongoing networking and growth.

Join the workshop

We would love to join the journey with us.
Transfer fees throughout Vodafone Cash: 01096504052 or Instapay: arwaessam77

Please enable JavaScript in your browser to complete this form.
Click or drag a file to this area to upload.

Get in Touch

Hours

Explore
Drag